[Image of a photograph with handwritten caption: BIRDSEYE VIEW HOLLYWOOD, FLA MARCH 4 1925] Health Giving Properties THE health-giving elements of the sun and the air of southern Florida, with invigorating plunges into the sea and sun baths on the beaches are well known to every physician. Patients are being sent to southern Florida, to such places as Hollywood By-the-Sea. Tired minds and bodies revive when treatment in the North seemed hopeless. A City Rightly Planned HOLLYWOOD By-the-Sea was planned rightly originally. Into the first pictures of the Hollywood By-the-Sea, in planning and zoning, according to modern methods of building beauty, convenience and happiness into cities, there was painted broad streets and boulevards, wide sidewalks, alleys and space for landscaping. All this with a view to utility and to beauty. The civic center of Hollywood By-the-Sea is Circle Park, a highly decorated ten acres, around which runs Hollywood Boulevard, principal thoroughfare. Hollywood Boulevard is the widest paved street in Florida -one hundred and twenty feet wide. It is the main business street. Spanish Architecture Hollywood By-the-Sea was planned to be a city of Spanish architecture, with residences, business structures, hotels, apartments, schools, churches, railroad station, golf and country club house, semi-public buildings, etc., designed after that style, harmonizing with the splendor of Florida sky and verdure. Public Utilities Hollywood By-the-Sea has its own public utilities -electric light and power plant, water pumping station -taking a supply of potable water from nineteen driven wells -and its own telephone system. These are all in charge of trained experts. All furnish service at prices emphatically lower than the cost of similar service in other Florida cities. These public utilities were in the original plan of Hollywood by-the-Sea. They are all designed and built to serve a city of Great population. Hollywood Beach THE Beach at Hollywood By-the-Sea, directly on the Atlantic Ocean, is the finest along the Florida East Coast. It is seven miles long. On two miles of this has been built a cement Broad Walk, electrically lighted, a happy rendezvous for pleasure seekers. This Broad Walk will be extended along the whole seven miles of beach, after the fashion of the world-famous Board Walk at Atlantic City. Surf bathing at Hollywood By-the-Sea is enjoyed every day in the year. A tent city is planned -also an auditorium, seating 5,000, where great concerts, pageants, exhibitions, etc., may be held. HOMES in HOLLYWOOD Its Bathing Casino BESIDES the bathing the Beach has a generous assortment of other sports -dancing, boating, fishing, etc. Hollywood has a $25,000 bathing casino, 850 rooms, with a tiled, sanitary swimming pool, with two wading pools for children, and with a gallery from which spectators may view water games and competitions in the pool. Water will be pumped from the sea to the pool, outgoing water being discharged into the Inland Water Way Canal, 600 feet away. The water is thus kept perfectly sanitary. The usual ocean beach life is characteristic of Hollywood Beach. The construction work now going on -hotels, apartments, business places, streets, landscaping -will give it the color and the atmosphere of a developed beach. Hotels at Hollywood by-the-Sea HOLLYWOOD By-the-Sea has a reputation for its fine resort hotels -the Hollywood and the Great Southern. The Hollywood is two years old. It lies to the east of Circle Park. The Great Southern was open January, 1925. Both are modern, fire proof, American plan, with the best of meals, Reasonable rates prevail. Hollywood By-the-Sea will have for the 1926 season on Hollywood Beach, a $3,000,000 500-room hotel, thoroughly modern and fire proof, standing at the foot of Hollywood Boulevard overlooking the Atlantic ocean. This hotel is designed to give every de luxe comfort and service to guests. Another hotel -one of 300 rooms, is planned for Hollywood Beach, perhaps a mile north of the Floridian, thoroughly modern and fire proof. A 200-room hotel, modern in every way, and of characteristic Spanish architecture, will be built in West Hollywood, to be ready for the 1926 season. This hotel will adjoin golf links and polo fields and artificial lakes and canals. A hotel, ultimately to be ten stories, and with 500 rooms, will be built on Hollywood Boulevard, in the heart of the business section. The first floor, and perhaps the second, will house the Hollywood Bank and Trust Company and its allied financial institutions. These hotels are planned by the developers of Hollywood By-the-Sea. There are other hotels, of private initiative, the Lincoln, the Chelsea, the Lingerlong, that offer accommodations at most reasonable rates.